The Science of an Open House
The conventional Open House is your opportunity to meet face-to-face with prospective buyers. Many agents completely gloss over this important marketing opportunity. In this course you will learn how to create detailed neighborhood reports, market statistics, and brand client-facing materials. In other words, you will learn the science behind conducting a rich, multi-dimensional, and informative open house. This course will help you find all the information you need, including detailed property reports, local comparable listings, market and neighborhood performance stats, branded buyer tools, and event promotion resources.